Generations
Attitudes Toward Twitter's Increased Character Count [TABLE]
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Read MoreTeens' Preferred Social Media Channels, 2015-2017 [TABLE]
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Read MoreEmail vs Text Message Marketing [INFOGRAPHIC]
This infographic pits email marketing versus text message marketing in a statistical standoff.
Read MoreYouTube Ad View Rates By Generation [CHART]
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Read MoreHow Teens Find Video Content [CHART]
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
Read MoreConsumer Attitudes Toward Facial Recognition By Demographic [TABLE]
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Read MoreAffluent Americans By Generation [CHART]
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Read MoreDemographics Of Online Grocery Shoppers [CHART]
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
Read MoreUS Social Media Account Penetration By Age [TABLE]
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Read MoreHousehold Technology By Generation [CHART]
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
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