Generations
Time Spent With Social Media By Generation & Device [CHART]
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Read MoreYoung Americans' Participation In Athletics By Sport [CHART]
Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
Read MoreIncreasing Use Of Email By Generation [CHART]
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Read MoreIntentional Mobile Ad Clicks By Generation [CHART]
A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Read MoreShare Of Screen Time For Generation V [CHART]
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Read MoreMultitainment Behavior By Baby Boomers, Gen Xers & Millennials [CHART]
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Read MoreAdults' Use Of First Email Address [CHART]
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
Read MoreMillennials' Likelihood To Participate In Chatbot Commerce [CHART]
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
Read MoreHousehold Income By Generation [TABLE]
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
Read MoreMillennials Prefer Communicating Online [CHART]
In the US and the UK, nearly three-quarters of Millennials said they were more likely to communicate digitally—whether via email, SMS or social media—rather than in person.
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