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Generations

Cell Phones As A Distraction From TV By Generation [CHART]

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

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Demographics Of Cell Phone Owing TV Viewers [TABLE]

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

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How Teens Communicate [INFOGRAPHIC]

AWeber put together this infographic to illustrate how American teens communicate.

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Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

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Internet Connected Technology In Generation V Households [CHART]

Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.

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Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

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Demographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

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US Teens' Time Spent Online By Device [CHART]

A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.

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Favorite Communication Methods Among American Teen's Friends [CHART]

Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.

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The Connected Consumer [INFOGRAPHIC]

Lemon created this infographic that takes a look at the connected consumer and how they behave online.

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