Generations
Demographics Of American Tablet Owners [CHART]
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Read MoreEssential Technologies For The Fun Freshman Dorm Room [CHART]
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
Read MoreTop Technologies Essential For College Students [CHART]
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
Read MoreDemographics: Desire To Blend In vs. Stand Out [CHART]
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MoreMobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
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