Generations Archives - Page 106 of 120

Traditional Television Viewership By Generation, Q1 2011- Q2 2012 [CHART]

The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011.

Social Customer Service Use By Generation, October 2012 [CHART]

47% of American social media users aged 18 and older have used “social care.”

Americans' Preferences For Humorous Online Ads By Select Demographics, October 2012 [CHART]

Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.

Cost-Consciousness Of CPG Shoppers By Generation, October 2012 [CHART]

Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.

Movie-Going Mobile Activities, September 2012 [CHART]

Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.

Mobile Movie Going Activities, September 2012 [CHART]

Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.

Pinterest vs. Tumblr Users By Generation, July 2012 [CHART]

Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.

Preferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]

US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.

Select Social Media Channels Used For Political Information By Generation, April 2012 [CHART]

Social network users claim social content doesn’t influence their political opinions and activity but the evidence is adding up that they are wrong.

Scouting Online Sports Fans [INFOGRAPHIC]

This infographic by Burst Media is based on a small sample of about 530 fans, so take it with some salt but it’s interesting nonetheless.