Generations
Demographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Read MoreDemographics Of Mobile App Users [TABLE]
Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.
Read MoreDemographics Of Mobile Videographers [TABLE]
44% of cell phone owners said they had used their phones to record video.
Read MoreDemographics Of Mobile Email Users [TABLE]
Half of cell phone owners send or receive email on their device.
Read MoreDemographics Of Mobile Internet Users [TABLE]
More than half of cell phone owners (56%) access the internet through their phone.
Read MoreDemographics Of Text Messagers [TABLE]
Large numbers of cell owners across all demographic groups send and receive text messages, with the exception of mobile phone owners 65 and older.
Read MoreDemographics Of Mobile Phone Photographers [TABLE]
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Read MoreCPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreDemographics Of Pinterest Users, August 2012 [CHART]
Pinterest shows promising penetration across demographics of age, household income and education level.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
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