Generations
Traditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]
Young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreDemographics Of Parents Who've Used Parental Controls On Their Online Teens, September 2012 [CHART]
Higher-income parents were more likely to use parental controls for their teens’ internet usage.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreContent-Related Behavior By Demographics, October 2012 [TABLE]
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreInfluences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]
Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
Read MoreMillennials & mCommerce, November 2012 [CHART]
The press usually describes the 18-34-year-old demographic as “coveted,” and with reason.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
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