Millennials
Types Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreOnline Health Seeker Demographics, September 2012 [TABLE]
72% of US internet users and 59% of the general population had looked online for health information within the past year.
Read MoreHousehold Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
Read MoreTrusted Sources Of General News & Information [CHART]
Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.
Read MoreSocial Brand Advocate Demographics, February 2013 [TABLE]
Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).
Read MoreFacebook User Demographics [TABLE]
Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.
Read MoreTumblr User Demographics [TABLE]
Just 6% of online Americans use Tumblr.
Read MoreInstagram User Demographics [TABLE]
Thirteen percent of internet users are taking and sharing pictures with Instagram.
Read MorePinterest User Demographics [TABLE]
Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.
Read MoreTwitter User Demographics [TABLE]
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
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