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Millennials

Reach Of Facebook vs. TV By Age, August 2013 [CHART]

During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.

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Share Of Millennials Living At Home, 2007-2012 [CHART]

The proportion of Millennials living in their parents’ home is on a steady upswing.

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QR Code Scanners By Generation & Gender, Q2 2013 [CHART]

64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.

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Regretful Social Media Posters By Demographic, July 2013 [CHART]

20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.

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Most Common Tablet Activities By Age, July 2013 [CHART]

While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.

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Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

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Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

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Daily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]

58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.

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Generation V Smart Phone Ownership, April 2013 [CHART]

For kids between 10 and 13 years old, having a smartphone was more common than not.

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Dating Etiquette: Follow-Up Methods By Age Range [CHART]

Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.

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