Millennials
Feature Phone Users By Age, August 2013 [CHART]
40% of the mobile market hasn’t yet made the switch to smart phones.
Read MoreBrand- & Product-Related Content Sharing By Demographics, August 2013 [CHART]
11% of online Americans have forwarded a link to a brand or product’s video to someone.
Read MoreOnline Video Ad Impressions By Age, Q2 2013 [CHART]
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.
Read MoreMillennials' Interest In Paying For TV, August 2013 [CHART]
18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.
Read MoreMillennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]
60% of American adults drink alcohol at least occasionally.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreDemographics Of Social Media Users [INFOGRAPHIC]
This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Read MoreUS Adult Digital Buyer Penetration By Generation, 2013 & 2017 [TABLE]
eMarketer estimates that three-quarters of boomer internet users in the US—45.2 million people—will be digital buyers by year’s end.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
Read MoreDemographics Of Online Price Comparers For Big Ticket Purchases, May 2013 [TABLE]
Two-thirds of US internet users ages 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers.”
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