Millennials
Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Read MoreTechnographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreAttitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreMillennials’ Top Sources For Coupons & Deals, September 2013 [CHART]
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreUS College Student Demographics [CHART]
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.
Read MoreTelevision & Movie Streaming Audiences By Generation, September 2013 [CHART]
51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week
Read MoreVideo On-Demand & TV Viewers By Age, September 2013 [CHART]
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.
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