Millennials Archives - Page 66 of 111

Social Engagement With TV By Age Group, October 2013 [CHART]

3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older.

Americans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]

47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.

Change In Time Spent On Facebook By Age, June 2013 [CHART]

41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.

Preferred Social Networks Among American Teens, Fall 2012-Fall 2013 [TABLE]

For the first time, social network users with an average age of 16.2 years old said that Twitter was the “most important” social network to them.

Most Popular Social Networks Among American Teens, October 2013 [CHART]

Twitter now ranks ahead of Facebook as teens’ most important social network.

Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

US Tablet Adoption Rates By Demographic, September 2013 [CHART]

35% of Americans aged 16 and older now own a tablet.

Online Video Ad Performance By Age, Q3 2013 [CHART]

Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.

Dollar Store Shopping Trends, October 2013 [TABLE]

Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.

US Map: Six Decades Of The Most Popular Girl Names [ANIMATED GIF]

Based on data from the Social Security Administration, this map shows the most popular baby names for girls by state, for babies born from 1960 through 2012.