Millennials
Twitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreUS Penetration Among Select Social Networks During November 2013 [CHART]
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
Read MoreMillennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Read MorePrimetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Read MoreNew Product First Adopters By Demographic, January 2014 [TABLE]
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.
Read MoreFrequency With Which People Share Information About New Products On Social Media [TABLE]
The majority of posts on social networks about new products and services came from women, especially those 44 and younger.
Read MoreLikelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Read MoreFacebook Brand Page Reach By Age, 2013 [CHART]
Reach among 18-24-year-olds ended the year about 39% higher than it started.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreConsumer Spending Philosophies By Generation, January 2014 [CHART]
A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations
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