Millennials
US Instagram Users By Age, 2012-2016 [TABLE]
Instagram is still largely limited to a pool of millennial and Gen X users.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreReasons American Millennials Switch Brands, March 2014 [CHART]
The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreMillennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]
Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.
Read MoreWhere UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreMillennials' Online Banking Activities, February 2014 [CHART]
That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.
Read MoreMillennials Perceived Benefits Of Online Banking, February 2014 [CHART]
Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.
Read MoreBanking Methods Use By American Millennials, February 2014 [CHART]
88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.
Read MoreLive Broadcast TV vs. Online TV Consumption, March 2014 [CHART]
Based on a survey of 1,671 adult broadband users who view video on TV.
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