Millennials
Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]
Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreUK Multitainment Use By Age, February 2014 [CHART]
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Read MoreWeekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreShare Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]
The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.
Read MoreHesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]
More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreChange In Concern About Personal Data Privacy, March 2014 [CHART]
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
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