Millennials
Millennials & Loyalty Programs, June 2014 [TABLE]
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
Read MoreOnline Video Ad Performance By Age, Q1 2014 [CHART]
Older viewers were more likely to click on video ads than their younger counterparts in Q1.
Read MoreHispanic Daily Tablet Users By Generation, March 2014 [CHART]
Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption.
Read MoreUK Mobile Sports Content Consumption By Age, March 2014 [CHART]
A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.
Read MoreDevices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Read MoreInstagram Users By Generation & Device, March 2014 [CHART]
Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.
Read MoreWorld Cup Fans' Online Behavior [INFOGRAPHIC]
This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.
Read MoreDemographics Of American Pinterest Users, March 2014 [TABLE]
The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreMillennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
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