Millennials Archives - Page 41 of 111

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Local deals and offers on Facebook have a strong pull with youth.

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

Online Purchaser Penetration By Age, 2012-2018 [TABLE]

eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

Smart Phone Ads That Prompt Action, August 2014 [CHART]

Mobile device owners are developing more favorable attitudes to mobile ads.

Millennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]

81% of US Millennials said they’d trust health insurers to Do The Right Thing.