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Millennials

Millennial Voters Reliance On Mobile For News, October 2014 [CHART]

Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.

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US Teens' Preferred Social Networks, October 2014 [CHART]

Teens continue to gravitate to Instagram and away from Facebook.

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What US Teens Buy, October 2014 [CHART]

What US teens buy: Half of teen spending is concentrated in 3 categories.

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US Millennial Teens' Spending By Category, October 2014 [CHART]

Half of teen spending is concentrated in 3 categories.

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Apple Passbook Users By Age, Q2 2014 [CHART]

24.5% of US mobile device users had used Passbook in the six months leading up to polling.

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Netflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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Daily Deal User Demographics, October 2014 [CHART]

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

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Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Types Of Content Young Millennials Share On Social, August 2014 [TABLE]

Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.

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