Millennials
Why Millennials Use Facebook & Twitter, March 2015 [CHART]
More than 9 in 10 US Millennials use Facebook, while fewer than 4 in 10 use Twitter.
Read MoreAmerican Diversity By Generation, 2014 [CHART]
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreTeens Daily Time Spent Playing Video Games, October 2014 [CHART]
Just 11% of US teens said the do not play video games.
Read MoreWhy Millennials Have Not Used A Financial Professional, December 2014 [CHART]
Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal.
Read MoreConsumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]
63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being.
Read MoreHealth Technologies That Interest Millennials, January 2015 [CHART]
US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.
Read MoreYoung Millennials' Social Media Use, March 2015 [CHART]
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Read MoreInfluence Of YouTube vs TV/Movie Stars, November 2014 [CHART]
54% of US teen internet users followed YouTubers on social platforms.
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