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Millennials

Location-Tagging Social Posts By Generation [CHART]

73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.

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Social Customer Service [INFOGRAPHIC]

18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.

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Americans' Attitudes Toward Social Networks [TABLE]

62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.

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Location-Based Advertising Usefulness By Generation [CHART]

45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.

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Mobile Phone Use For TV Content By Generation [CHART]

32% of cell owners used their mobile devices to find television-related content.

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Cell Phones As A Distraction From TV By Generation [CHART]

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

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Demographics Of Cell Phone Owing TV Viewers [TABLE]

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

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How Teens Communicate [INFOGRAPHIC]

AWeber put together this infographic to illustrate how American teens communicate.

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Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

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Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

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