Generation X Archives - Page 74 of 76

Location-Based Advertising Usefulness By Generation [CHART]

45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.

Mobile Phone Use For TV Content By Generation [CHART]

32% of cell owners used their mobile devices to find television-related content.

Cell Phones As A Distraction From TV By Generation [CHART]

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

Demographics Of Cell Phone Owing TV Viewers [TABLE]

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

Internet Connected Technology In Generation V Households [CHART]

Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.

Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Demographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

The Connected Consumer [INFOGRAPHIC]

Lemon created this infographic that takes a look at the connected consumer and how they behave online.

Americans' Attitudes Toward Dual Incomes By Various Demographics [CHART]

Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.

American Sports Site Visitors By Generation [CHART]

And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.