Generation X
Back-to-School Shopping Spending [INFOGRAPHIC]
OnlineColleges.net created this infographic to illustrate consumer spending for the back-to-school shopping season.
Read MoreBarcode Scanners By Generation, Q4 2011-Q2 2012 [CHART]
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Read MoreDemographics Of American Tablet Owners [CHART]
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Read MoreDemographics: Desire To Blend In vs. Stand Out [CHART]
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
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