Generation X
Importance Of In-Car Data Access By Age, June 2012 [CHART]
There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.
Read MoreOnline Prescription Use By Generation, October 2012 [CHART]
More than one-third of baby boomers were already managing their prescriptions online.
Read MoreTrust In General News Sources By Age, January 2013 [CHART]
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreTime Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreAmerican Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
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