Generation X
Customer Service Channels & Expectations, March 2013 [TABLE]
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
Read MoreTraditional Television Viewing By Generation, Q1 2011 – Q4 2012 [TABLE]
Traditional television consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift.
Read MorePinterest Users By Gender, Race & Generation, December 2012 [TABLE]
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreTwitter Users By Gender, Race & Generation, December 2012 [TABLE]
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreAmerican Spenders vs. Savers By Generation, March 2013 [CHART]
Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.
Read MoreInfluence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
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