Generation X
When Millennials First Grab Their Phones In The Morning, March 2013 [CHART]
Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.
Read MoreBinge TV Viewing By Generation & Gender, April 2013 [CHART]
78% of Americans have watched TV on [their] own schedule and 62% of those have watched multiple episodes of a TV show at a time.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreOnline Media Consumption Of CEOs, April 2013 [CHART]
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
Read MoreHappiness By Generation, April 2013 [CHART]
Millennials are 7.7% less likely than the average American to say they are happy.
Read MoreAverage Number Of Facebook Friends By Age, April 2013 [CHART]
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.
Read MoreLikely Cable To Streaming Video Subscription Switchers [TABLE]
12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.
Read MoreParents & Family Entertainment Spending, March 2013 [TABLE]
Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).
Read MoreDemographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]
Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
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