Generation X
QR Code Scanners By Generation & Gender, Q2 2013 [CHART]
64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
Read MoreRegretful Social Media Posters By Demographic, July 2013 [CHART]
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Read MoreMost Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreDating Etiquette: Follow-Up Methods By Age Range [CHART]
Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreAmericans' Preference For Trying New Brands & Products, July 2013 [CHART]
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Read MoreTV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Read MoreMobile Ad Reach, July 2013 [CHART]
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.
Read MoreUS Population Estimates By Age, July 2012 [CHART]
The latest data out from the Census Bureau gives a sense of how large the Millennials are.
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