Generation X
Demographics Of Online Price Comparers For Big Ticket Purchases, May 2013 [TABLE]
Two-thirds of US internet users ages 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers.”
Read MoreDemographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
Read MoreMillennials' Financial Situation, Q2 2012 [CHART]
Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreAmericans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]
The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreTwitter Users By Demographic, May 2013 [TABLE]
Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.
Read MoreTwitter Users By Age, November 2010 & May 2013 [CHART]
Twitter has driven some of this growth, with the number of Twitter users rising to 18% in May, up from 8% in November 2010.
Read MoreSocial Networking Site Use By Age, February 2005 – May 2013 [CHART]
As of May, 72% of online adults reported using at least one social networking site.
Read MoreReach Of Facebook vs. TV By Age, August 2013 [CHART]
During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.
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