Generation X
Video Streaming Frequency Of TV Viewers By Age, May 2013 [CHART]
More than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week.
Read MoreMillennials' Retail Shopping Behavior, September 2013 [TABLE]
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
Read MoreFeature Phone Users By Age, August 2013 [CHART]
40% of the mobile market hasn’t yet made the switch to smart phones.
Read MoreBrand- & Product-Related Content Sharing By Demographics, August 2013 [CHART]
11% of online Americans have forwarded a link to a brand or product’s video to someone.
Read MoreOnline Video Ad Impressions By Age, Q2 2013 [CHART]
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreDemographics Of Social Media Users [INFOGRAPHIC]
This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Read MoreUS Adult Digital Buyer Penetration By Generation, 2013 & 2017 [TABLE]
eMarketer estimates that three-quarters of boomer internet users in the US—45.2 million people—will be digital buyers by year’s end.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
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