Generation X
Americans Willing To Pay More For Green Products By Age, November 2013 [CHART]
About half of Americans agree that they care about the efforts brands are making to help the environment.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
Read MoreDaily Time Spent Watching TV By Generation, August 2013 [CHART]
Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.
Read MoreDemographics Of Instagram Users, October 2013 [CHART]
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
Read MoreDemographics Of Snapchat Users, October 2013 [CHART]
Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.
Read MoreDemographics Of Instagram Users [TABLE]
Some 18% of cell owners use Instagram on their phones.
Read MoreDemographics Of Snapchat Users [TABLE]
Some 9% of cell phone owners use Snapchat.
Read MoreDemographics Of Image & Video Content Curators [TABLE]
53% of women and 68% of those 18-29 repost images and videos they find elsewhere on the web.
Read MoreDemographics Of Video Reposters [TABLE]
Reposting videos is most popular among internet users ages 18-29.
Read MoreDemographics Of Online Image Reposters [TABLE]
Half of female internet users do so, along with six-in-ten of those internet users ages 18-29.
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