Generation X Archives - Page 44 of 76

US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

More than one-third reported rarely or never allowing their children to use their smartphones.

Unaided Brand Recall For Online Video By Device, June 2013 [CHART]

Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.

How People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]

Video apps emerged as a popular means of watching digital videos across all age demographics.

Types Of Online Video Viewed By Generation, June 2013 [TABLE]

Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.

Pay-TV & Streaming Service Subscriptions, December 2013 [CHART]

Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.

Average Size Of Mothers' Social Networks, November 2013 [CHART]

Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.

American Social Network User Demographics By Device, Q2 2013 [TABLE]

Among millennials, rates of smart phone and PC usage of social networks were identical.

Weekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]

Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.

Most Frequently Watched Video Content By Generation, November 2013 [CHART]

Millennials are still more likely to be found frequently watching TV shows than any other type of video content.