Generation X Archives - Page 41 of 76

US Penetration Among Select Social Networks During November 2013 [CHART]

Some 17% of Millennials (18-34) use Snapchat on a monthly basis.

Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

New Product First Adopters By Demographic, January 2014 [TABLE]

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.

Frequency With Which People Share Information About New Products On Social Media [TABLE]

The majority of posts on social networks about new products and services came from women, especially those 44 and younger.

Likelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]

68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Facebook Brand Page Reach By Age, 2013 [CHART]

Reach among 18-24-year-olds ended the year about 39% higher than it started.

American Tablet Adoption By Demographic As Of January 2014 [CHART]

The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.

Consumer Spending Philosophies By Generation, January 2014 [CHART]

A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations

Likelihood Of Making A Purchase From A Social Network, January 2014 [CHART]

Almost 1 in 5 social network users will make a purchase directly through a social platform this year.

Parents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]

Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.