Generation X
Americans' Attitudes Toward Their Financial Future By Generation [CHART]
More than eight-in-ten Millennials say they either currently have enough money to lead the lives they want (32%) or expect to in the future (53%).
Read MoreAmericans' Trust In Other People By Generation [CHART]
Millennials have emerged into adulthood with low levels of social trust.
Read MoreSelfies By Generation [CHART]
Fully 55% of Millennials have posted a Selfie on a social media site.
Read MoreAmericans' Median Facebook Friends By Generation [CHART]
Not surprisingly, Millennials are the most avid Facebook users of all generations.
Read MoreMarried Americans By Generation [CHART]
Just 26% of Millennials are married.
Read MoreAmericans' Relationship To Politics & Religion By Generation [CHARTS]
Half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion.
Read MoreVideo Viewers By Age, December 2013 [CHART]
The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).
Read MoreCoupon Source Preferences By Generation, March 2014 [CHART]
While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.
Read MoreTop Ways Companies Fail Aging Consumers, March 2014 [CHART]
51% said it is difficult to find advertising that reflects older consumers.
Read MoreGerman Tablet Users By Age, 2014 [CHART]
Tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income.
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