Generation X
Why People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreUK Travelers Who Used A Smart Phone While On A Leisure Trip By Age, 2012-2014 [CHART]
Though smart phones may not be popular for booking trips, they’re proving useful while traveling.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreOnline Video Ad Performance By Age, Q1 2014 [CHART]
Older viewers were more likely to click on video ads than their younger counterparts in Q1.
Read MoreHispanic Daily Tablet Users By Generation, March 2014 [CHART]
Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption.
Read MoreUK Mobile Sports Content Consumption By Age, March 2014 [CHART]
A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.
Read MoreInstagram Users By Generation & Device, March 2014 [CHART]
Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.
Read MoreWorld Cup Fans' Online Behavior [INFOGRAPHIC]
This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.
Read MoreDemographics Of American Pinterest Users, March 2014 [TABLE]
The number of US Pinterest users is expected to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population.
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