Generation X Archives - Page 29 of 76

Devices Used To Watch Online Video By Age, October 2013 [TABLE]

Younger US mobile device users watched more digital video overall than older ones.

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

Online Purchaser Penetration By Age, 2012-2018 [TABLE]

eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

Smart Phone Ads That Prompt Action, August 2014 [CHART]

Mobile device owners are developing more favorable attitudes to mobile ads.

Attitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]

Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).

News Consumption Of Large Tablets Owners, July 2014 [CHART]

Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.