Generation X
Facebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreUS Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreAppeal Of Same-Day Delivery By Generation [CHART]
While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.
Read MoreDoubts/Concerns Over Bitcoin By Age, July 2014 [TABLE]
Nearly half (48%) of US internet users were concerned about potential fraud with virtual currencies like Bitcoin.
Read MoreParents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read MoreConsumers' Post-Christmas Activities, November 2014 [TABLE]
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreHow People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Read MoreWhy People Post Online Reviews By Age, November 2014 [TABLE]
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
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