Generation X
Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreAge At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
Read MoreDevice Use By Generation, February 2015 [CHART]
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Read MoreFemale Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreGlobal Appeal Of Self-Driving Cars By Age, November 2014 [CHART]
Two-thirds of consumers with drivers licenses polled worldwide said self-driving cars were appealing.
Read MoreUS Snapchat Users By Age, Q3 2014 [CHART]
22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.
Read MoreDemographics Of Snapchat Fans, August 2014 [CHART]
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
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