Generation X
Voice-Activated Digital Assistant Adoption [CHART]
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Read MoreTraditional TV Viewing, 2011-2016 [CHART]
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Read MoreTechnographics Of American Mothers [CHART]
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Read MoreTrust In Autonomous Vehicles [CHART]
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Read MoreSnapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
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