Generation V
Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Read MoreMinority Share Of US Population By Age Group [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreAmerican Minorities By Age Group, July 2014 [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreKids' Summer Media Consumption, August 2015 [CHART]
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
Read MoreState Of The Internet, 2015 [MARY MEEKER PRESENTATION]
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Read MoreAmerican Diversity By Generation, 2014 [CHART]
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
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