Generation V
Generation V's Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MoreWearables & Generation V [CHART]
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018.
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreWearable Users By Age [CHART]
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreGeneration V Video Consumption, 2017-2019 [CHART]
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Read MoreGeneration Z Is Stupid
Why are they called Generation Z, anyway? And who gets to name them? How do they get named? There is a more appropriate name for them.
Read MoreTeens' Favorite Ways To Communicate With Friends, 2012-2018 [CHART]
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Read MoreTeens' Favorite Brands [CHART]
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.
Read MoreTeen Smart Speaker Users, 2017-2019 [CHART]
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Read More