Generation V Archives - Page 3 of 17

Social Media Use By Generation [INFOGRAPHIC]

Infographic: Global Social Media Use By Generation

This infographic from GlobalWebIndex illustrates how Baby Boomers, Gen X, Millennials and Generation V use social media globally.

Mobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]

Infographic: Mobile Video Viewing Of Millennials (& Gen Z)

This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.

Video Game Spectator Sport Spending [CHART]

Chart: Video Game Spectator Sport Spending

While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.

Content Creation Tools Used By Gen V [CHART]

Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.

Marketing To Generation Z [INFOGRAPHIC]

This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).

Why Gen V Buys Online, Picks Up In-Store [CHART]

According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS). And among that group, nearly two-thirds said they had used BOPUS within the past month.

Effect Of Same-Sex Advertising, By Demographic [TABLE]

Table: Effect Of Same-Sex Advertising, By Demographic

New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.