Generation V
American Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
Read MoreRadio Listeners' Social Media Adoption By Generation, May 2013 [CHART]
Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreOscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Read MoreDevices UK Children/Teens Use To Go Online, 2010-2012 [TABLE]
The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.
Read MoreGeneration V Social Network Behavior, February 2012 [CHART]
Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.
Read MoreGeneration V Mobile Device Use By Age, 2012 [CHART]
54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
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