Product Placement In Madden NFL 06

In 1994, the neo-punk band Green Day broke onto the popular music scene with their album Dookie, several songs from which enjoyed quite a bit of airtime on radio stations nationwide. Since then, the band has not enjoyed simliar commecial success until last year’s run-away success, American Idiot. That success could very well be due…

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Advergaming & Grand Theft Auto

AdAge.com has an interesting story from last week on the impact that the Grand Theft Auto video game controversy will have on the new in-game advertising industry. AdAge.com says that product placement within games–"advergaming"–currently a $180 billion market, is expected to grow to $800 million by 2009. The article airs worries that the advergaming market…

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