Video Games
Video Game Marketing For Xbox 360
Microsoft has leveled the video game development playing field for PC and Xbox 360 video games with the release of their XNA Game Studio Express software. Watch for an explosion of advergaming to show up on the PC and Xbox 360 platforms.
Read MoreThe End Of Television Advertising
TV ads as blocks of content separate and apart and interruptive of non-advertising content is an art that must die or find another distribution channel.
Read MoreMicrosoft Plans Virtual Spectator Sport
Virtual spectator sport will be enormously successful as a pay-per-view service, as well as an advertising and product placement vehicle.
Read MoreGrand Theft Schwab?
Charles Schwab knows that video games are mainstream: Witness their latest television spots.
Read MoreXbox 360 Sales
Are Microsoft’s Xbox 360 shortages driving holiday sales of Sony’s PlayStation Portable?
Read MoreTeen Marketing Strategies
Two new surveys of teen consumers provide insight into online teen marketing strategies.
Read MoreKeyword Research On Xbox 360 Searches
Recent traffic data released by Hitwise for the search phrase Xbox 360 helps to illustrate the keyword research process.
Read MoreVideo Games Vs. Movies
On October 10, 2005, OTX (Online Testing eXchange) released the results of their survey of moviegoers showing that video games and other home entertainment options are eating into box office revenue. The survey found that "35 percent of moviegoers reported seeing fewer films this year than in the previous year, compared to only 27 percent…
Read MoreDemographics Of Video Gamers
Demographics Of Video Gamers: They aren’t the pasty-faced teen wimps you may think they are.
Read MoreVideo Game Tournaments Point To Future Mass Medium
Are video game tournaments the next spectator sport?
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