Event Marketing
Important Features For Meeting Apps, October 2014 [CHART]
The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.
Read MoreTop Methods For Marketing To Existing Customers, October 2014 [CHART]
The most common activity is customer and/or user group events, performed by 61% of respondents.
Read MoreWhat US Teens Buy, October 2014 [CHART]
What US teens buy: Half of teen spending is concentrated in 3 categories.
Read MoreIncentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.
Read MoreEvent Revenue Share By Segment, October 2014 [CHART]
Among US exhibition and event professionals polled, 63% said exhibit space sales were up for their most recent event.
Read MoreUS Millennial Teens' Spending By Category, October 2014 [CHART]
Half of teen spending is concentrated in 3 categories.
Read MoreHow To Use Social Media For Events [INFOGRAPHIC]
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreGlobal Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
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