Event Marketing
Top Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MoreWebinar Registration Benchmarks, 2013-2014 [CHART]
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreGlobal eSports Revenue By Region, 2015 [CHART]
eSports revenues worldwide were forecast to reach $612 million this year.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreFastest-Growing Retail eCommerce Categories, 2014 [CHART]
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Read MorePost-Event Social Media Marketing, September 2014 [CHART]
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Read MoreHow Marketers Use Social Media To Promote Events, September 2014 [CHART]
US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
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