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Event Marketing

Life Of A Social Media Manager [INFOGRAPHIC]

Infographic: Life Of A Social Media Manager

This infographic by Meltwater illustrates the many duties and roles of a social media manager. 

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Top Sources Of New Customers For Local Businesses [CHART]

Chart: Sources of New Customers for Local Businesses

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

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Top B2B Marketing Channels [CHART]

Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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Top Ways SMBs Use Marketing Videos [CHART]

Top SMB Marketing Video Uses

Two-thirds of SMBs create marketing videos at least 4 times a year.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Most Effective Types Of Email Campaigns [CHART]

The most commonly used email campaign types aren’t always the most effective.

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Top Benefits Of Live Video-Streaming Events [CHART]

Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.

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Budget Allocations For Medical Marketing [CHART]

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Top Reasons Brands Launch Online Communities [CHART]

Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.

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Top Content Personalization Tactics [CHART]

Email and social media are the only touch points through which a majority are able to deliver personalized content.

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