Event Marketing
Top Benefits Of Facebook Marketing According To US Wineries [CHART]
89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.
Read MorePre-Tweeting The 2012 Olympics [INFOGRAPHIC]
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
Read MoreInstagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreAmerican Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreIndependence Day Celebrations By The Numbers [INFOGRAPHIC]
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read MoreChange In Content Marketing By Format [CHART]
via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…
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