Event Marketing
Most Effective Types Of Content For Marketing, August 2012 [CHART]
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
Read MoreThird 2012 Presidential Debate [INFOGRAPHIC]
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreBelow Average Costs Per Lead By Channel [CHART]
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreEmail List Building Tactic Effectiveness [CHART]
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
Read MoreThe Value Of Event Marketing [TABLE]
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.
Read MoreEffective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreIn-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
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