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Event Marketing

Effect Of Social Media On Arts Organizations [CHART]

Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.

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How Arts Organizations Use Social Media [CHART]

82% of the arts organizations use social media to engage with audiences before, during, and after events.

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How Arts Organizations Use Mobile Apps [CHART]

24% of arts organizations say they use mobile apps to provide content to the public.

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How Arts Organizations Use Their Website [CHART]

The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.

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Growth Of Arts Organizations' Online Events [CHART]

29% of arts organizations say they host online events, such as webinars, virtual performances, or virtual exhibits.

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B2B Marketing Measurement [INFOGRAPHIC]

This infographic by eloqua takes a look at the state of B2B marketing measurement.

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2013 Marketing Budget Increases By Channel [CHART]

45% of business leaders expect to increase their marketing budgets in 2013.

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Millennials & Branded Entertainment, December 2012 [CHART]

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

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B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

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New Marketing Channels Being Considered In The Next Year [CHART]

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

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