Event Marketing
Lead Generation & Conversions By Channel, April 2013 [CHART]
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
Read MoreEvent Attendance Trends, April 2013 [CHART]
Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.
Read MoreImportance Of Event Marketing, April 2013 [CHART]
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read MoreTeen Spending Behavior, April 2013 [TABLE]
More than 3 in 4 teens shop online.
Read MoreTop Small Business Events, 2012 [CHART]
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
Read MorePrimary Uses Of Hashtags, April 2013 [CHART]
Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
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